Pureology Vs Living Proof

By | March 21, 2022

Our hair is an asset that will improve your look and appearance. Damaged hair can be hard to reverse, but it is not impossible because many hair care solutions like Pureology Vs Living Proof help improve the condition. These hair solutions are very effective and ideal if you have dry, damaged hair, but they are not the same so let’s see below what they can offer.

In this comparison, we are going to talk about:

  • What is the Habit for Healthier Hair
  • What are Pureology and Living Proof
  • How are the Shampoos of Pureology and Living Proof
  • What are the Ingredients of Pureology and Living Proof
  • What are the Benefits of Pureology and Living Proof
  • How to Use Pureology and Living Proof Shampoo
  • How are the Results with Pureology and Living Proof
  • Pureology Vs Living Proof

Healthy Habit for Healthier Hair

New year new me, and you may need a new habit to improve hair health but don’t know where to start. There are a lot of steps to follow and products to use, but it can get overwhelming sometimes. If you are aiming for healthier, shinier, and beautiful looking hair, here are some new habits to start the journey:

  1. Don’t forget to do regular trims. Many of us love long hair and trying to achieve a certain length, but it is also a widely known fact that the tips of our hair are usually dry and splitting. A regular trim will help remove these splits before moving further up your hair shaft and damaging the hair. Based on how fast your hair grows, we can set a reminder every two to four months.
  2. Try the 5:2 method to boost hair health. It is wise to avoid using heat tools during the week, or if you prefer, we can try heatless hairstyles when you are working while the styling tool is reserved for the weekend when you may have to go out.
  3. Before using any heat styling tools, it is also wise to use a heat protectant. Most of us probably can’t leave styling tools, so a heat protectant is necessary. Heat protectant is helpful to protect the hair by forming a coating surface and preventing the heat from damaging it.
  4. Brush the hair before showering because our hair is weaker when wet. By detangling it first, we can easily spread the shampoo and clean the hair. It is necessary to make shampooing and conditioning easier.
  5. Try exfoliating the scalp because this is where our hair is growing. The skin may have plenty of buildup and impurities, especially if you have naturally oily skin and are very active. Exfoliating can remove and clean the pores so our hair tonic or serum products can work better.
 PureologyLiving Proof
Product Dimensions1.66 x 2.51 x 7.25 inches2 x 2 x 6.5 inches
Shipping Weight8.82 Ounces9.92 Ounces
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About Pureology and Living Proof

Not only does a new set of habits, but you will also need to choose better hair care products that match the hair type or the concern. Many of us are struggling with some hair issues like damaged hair. This is very common if you often use heat styling tools and harsh chemicals meant to alter the shape or color of the hair, like bleach and dyes. If you are also looking for damage repair hair care, make sure the product is moisturizing.

Damaged hair tends to dry and be fragile, so it is vital to replenish and protect it. Some of the most popular options for this hair problem is options from Pureology and Living Proof. These brands are well-known for their excellent quality products and natural-based ingredients. Many have seen noticeable improvement after the routine use, and they may be helpful for you too. For the damage repair, we choose the Strength Cure and Restore line from both brands, respectively, with the same focus and properties.

Like most companies, the main difference between Pureology and Living Proof will be the ingredients because they have their formulation. The results will vary from person to person, but usually, they will make your hair softer and look healthier after routine use. The only complaint is that they can be pretty costly, especially if you wash often. But, if you manage to shampoo two times or less in a week, one bottle can last for quite some time. Read also: Pureology Vs Redken here.

Pureology and Living Proof Shampoos 

Both brands offer natural-based products that put your mind at ease if you have similar concerns. We are happy that Pureology and Living Proof are also animal-cruelty free, so they don’t test their products on animals. But, Living Proof is not certified vegan, which means some of their products contain animal-derived ingredients. The Living Proof Restore shampoo is milky white and creamy with a rich and smooth texture. It has a refreshing citrus fragrance but is not offensive.

On the other hand, the Pureology Strength Cure has a slight pinkish or orange tint. It is slightly creamier or thicker than Living Proof but still very easy to spread and lather. Both Pureology and Living Proof are sulfate-free, but they lather so well, especially if you have normal hair. The scent of Pureology is a little bit sweet and has floral notes to it. The smell doesn’t last long, which is great for some people, but we like something that can stick at least a few hours after shampooing.

Pureology and Living Proof Ingredients

When buying something, you may want to know what the product is made from or what they can offer. This is necessary to know the possible benefits and side effects, especially if you have had issues with some ingredients before. The active or star ingredients of Pureology Cure Strength are Keravis and Astaxanthin. On the other hand, Living Proof combines several ingredients like Sodium Methyl Cocoyl Taurate is a gentle cleanser, PEG-7 Glyceryl Cocoate as a conditioning agent, and Octafluoropentyl Methacrylate which is claimed as a healthy hair molecule by Living Proof.

Pureology and Living Proof Benefits

Keravis is also known as vegetable protein, but it is also a combination of silicone whose primary function is to strengthen, revitalize, and fortify dry or damaged hair. The composition is not ideal for curly hair owners, but the protein itself can penetrate to the cortex of the hair to help build hair strength from the inside. It is also coating and protects the surface to improve tensile strength and reduce damage from various hair styling tools or chemicals over time.

Astaxanthin is also very popular, but this ingredient is a red pigment with antioxidant properties. The ingredient is famous for its DHT-inhibiting ability, which helps hair loss due to the hormone when consumed. It is often formulated with hair vitamins or as a dietary supplement. But, Pureology is a topical product, and for topical use, it seems the ingredient can help improve hair health. The study shows it can reduce smooth wrinkles and make age spots smaller while maintaining skin moisture.

Further studies are required to see the effect of topical Astaxanthin on hair loss, but improved skin health may support hair health too. On the other hand, the Living Proof combines several ingredients, but the focus is cleansing, reducing damage, and keeping hair clean for longer. Most of the ingredients you find on this shampoo are a cleansing agent and slip modifiers to detangle the hair, such as PEG-7 Glyceryl Cocoate. The most interesting is probably its health hair molecule or OFPMA.

The long name is octafluoropentyl methacrylate, which reduces surface energy on hair and protects it from moisture or friction for reducing frizz and oil. In practice, it forms a weightless and invisible shield to repel dirt and oil; it keeps your hair clean and fresh for longer, reducing the intensity of shampooing.

Using Pureology and Living Proof 

Both Pureology and Living Proof are regular shampoos, so there is no special treatment or care for the application. Brush the hair first, especially if you have long hair, so it is easy to clean and detangle it later. Wet the hair and put some shampoo on the palm. Living Proof solution is rich, so it only needs a small amount for each application, depending on your hair length. Massage the scalp, rinse with water, and then apply their conditioner for better results.

Pureology and Living Proof Result

We find that the effect of Pureology and Living Proof shampoos are very similar. We love that none of them are drying because regular shampoos often leave your hair dry and crunchy. The shampoo is not drying at all, and the immediate result we get with the conditioner is smoother hair. None of them instantly remove split ends or fix your hair, but we think they will help if you often use heat styling tools and do some chemical treatment to minimize the damage.

Pureology Vs Living Proof

There are so many good hair care products to reduce damage, but Pureology and Living Proof are some of the best. The two have different formulations, but they produce the same results: softening and moisturizing the hair. The Living Proof has an ingredient that keeps your hair clean for longer, depending on your skin type and activity. If you are active and often sweat, we will need to shampoo more often. In comparison, we think Pureology and Living Proof’s detangling and smoothing effects are very similar.

- Thirst-quenching formula provides moisture, touchable softness.
- Fortifies and heals colored hair while adding softness and protecting color.
- Formulated with exclusive Asta Repair with Astaxanthin, a powerful antioxidant, plus Keravis, Ceramide and Arginine; Sulfate free and vegan.
- Detangles and helps heal hair for the perfect balance of strength and softness with extraordinary color protection
- Transform hair to make it look and feel visibly healthier, while making it stronger.
- A gentle shampoo that’s the first step to making dry, damaged hair feel and look visibly healthier.
- Patented Healthy Hair Molecule that works with conditioning agents and a mild amino acid-derived surfactant that cleanses hair.
- Instantly restore dry, damaged cuticles, protect from future damage and help repel dirt and oil to keep hair cleaner, longer.


The decision is all yours because we may have different preferences. But, we recommend the Living Proof here because it requires a tiny amount for each application and can maintain your hair clean for longer.